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Rich agent, poor agent

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Real Estate Professional | 24 Oct 2014, 12:28 PM Agree 0
You work hard, you do the networking, you study and you’re still not making as much as you should be. We’ve done the research, crunched the numbers and this might be the reason…
  • Mary Koenig | 24 Oct 2014, 06:13 PM Agree 0
    I've been in the industry 16 years & this year was the worse year !! Doing every thing & more but no returnes .Just sharing
  • Scott Simmons | 25 Oct 2014, 02:49 PM Agree 0
    Hi Mary and any other agent having a hard time one book I would recommend is UnMarketing by Scott Stratten. It's an easy read and about half way through the book a light bulb will go off and one will think OMG I get it and stop tweeting about new listing or FB posting about new listing. Most agents have the tools but seem not to know how to use them. Get the book it will change the way you are doing business.

    Here is an example; lets just say an agent is a great cook and loves to cook. Then start to write about what makes a good kitchen. What makes a bad kitchen. Re brand yourself as the cooking Realtor. This would lead to so many blog post about where to find fresh food in your area, chefs you like, etc... It's about selling the sizzle not the steak. In this digital age one needs to carve out a market niche. If your marking revolves around being honest, trustworthy and being a good listener you have no marketing. I'm looking forward to the day I meet the Realtor who bills themselves as being dishonest, non trustworthy and a terrible listener. Presumably all Realtors are honest, trustworthy and good listeners. What makes you stand out from the crowd of 1000s.

    Cheers Scott Simmons on yes one of the few actual rainy days on Salt Spring. After a summer of sun a few days of rain are fantastic.
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