IN FOCUS: Opportunity in Kelowna, B.C

Training does make the agent when it comes to selling

Sep 02, 2015
When real estate agents remember their start in the industry, a few would be reluctant to use the word “fondly” when revisiting those tough first months trying to find clients.

One company has prided itself on developing a training program and technological support system that has agents singing its praises.

“Several years ago, Century 21 decided to focus on building a technological advantage and they focused on making the use of technology easier for both the consumer and the agent,” says Myrna Park of Century 21 Assurance. “They have succeeded in spades. Our agents have their own free customizable website, a highly effective CRM program, and a marketing centre that makes our agents look very professional.”

Taking that a step further, Park’s Kelowna, B.C. office has built on the technology with their own rewards program.

“Combining Century 21's technology with our own Vision 25 program allows our agents perform and earn like ‘rock stars’ while still having a life,” Park told REP Online. “We have a staff photographer, graphic artist, social media expert and all of our listings are showcased with the all of these services.”

This means meeting consumer expectations, and allows agents to focus on high value activities, adds Park, like working with buyers and sellers – which has put the Kelowna office at 20 in terms of production among the almost 500 Century 21 offices in the country.

And that has contributed to the per person production being among the highest in the industry, with over 40 per cent of agents in the Kelowna office at or above the Centurion level ($225,000 GCC).

The level of success has been mirrored by a demand for more agents to serve a market that continues to pick up steam.

“We are always looking for experienced agents who come with new great ideas to move to Kelowna, join our team and help meet the demand,” says Park. “The market shows no signs of slowing down, and we are definitely looking to hire right now.”
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Located downtown Kelowna, on Highway 97, CENTURY 21 Assurance Realty Ltd. occupies a newly renovated space that has been called the most innovative in the industry.  It is a vibrant real estate brokerage, boasting a team of high performing agents.  Based on production, this relatively small office of about 50 agents is currently ranked #20 among the almost 500 Century 21 offices in Canada.
Want to know more about making CENTURY 21 Assurance your new home?  Take a look at our video at and contact Myrna Park, managing broker/partner ( at 250-869-0101.