Here are three ways to keep yourself busy – and boost your business – this winter.
1 – Join the rental market
The rental and lease markets don’t have the same lulls that the buy-and-sell market does. Join the fray of agents helping clients find the perfect rental property, and you’ll get far more than a (paltry) paycheque.
“Those lease clients, or leads, eventually turn into first-time home buyers,” says broker Neres Sraidarian. “So a lot of agents won’t do leases, but about 80 per cent of my lease clients end up buying with me.”
2 – Networking
Keeping in touch with past clients is a big part of earning repeat business, so be sure to get out to as many Christmas and holiday parties as possible, or simply treat clients to a casual coffee.
“I’m always out there, whether meeting someone at a coffee shop … with a small city of 180,000 [residents], you know so many people that you just reconnect by being out there,” says Bob Wamsley, an agent in Saskatoon. “You just keep actively involved in what’s happening out there.”
3 – Reorganize your database
A disorganized database is one of those things that have a way of sneaking up on us. Use the winter lull to sort through all your contacts and update each one. You could find a past lead who might be ready to look for a new home.
“Work on your database and see if there are investment opportunities available,” Sraidarian says. “Sort the database – investors, first-time home buyers. When [the market] is slow it could mean good deals for some buyers especially investors.”
Winter is traditionally a slow selling time of year, but don’t pack it in just yet! These lulls in business are actually the perfect time to gain the upper hand on your competition.