Here are five surprisingly simple ways to get more referral business.
1 – Be a good agent
This should go without saying, but we’ll say it anyway. Be the best agent you can possibly be: be honest with your clients, communicate with them regularly, and give them great service. Keep their interests top of mind and, above all, make sure they’re happy with the transaction. Giving your all to your clients will make them happy – and happy clients are more likely to give great referrals.
2 – Send an email newsletter
Sending an email newsletter to your client base every month or so is an easy way to stay in touch. Past clients will see your name and will think of you when it comes time to buy or sell again, or when their friends and families ask for referrals. Email newsletters are especially easy since most can be scheduled ahead of time and often use a fill-in-the-blank style template.
3 – Follow up in a timely manner
When past and potential clients (or anyone, for that matter) take the time to reach out to you, it’s nothing less than polite to respond. Follow up with all emails and phone calls in a timely manner and ask to include them in your email newsletter. They may choose not to buy or sell immediately, but they could in the next year or two.
4 – Make the most of an open house
No one ever walks into an open house with a briefcase full of money and says, “I’ll take it!” Still, use those hours spent sitting in your clients’ homes to network with all the people who come through the door – even those nosey neighbours who aren’t really interested in the property. Engage them in conversation and show them the value in the property. They might not be interested in buying it, but they might have friends and family who are.
5 – Use social media
Facebook and Twitter, in particular, are great ways to reach out to a large audience. If you haven’t already, set up a Facebook page and a Twitter account. Post photos of listings and information on properties you’ve sold. But don’t stop there: link to informative articles and share relevant information. And remember: social media should be social. Don’t be afraid to link to fun and less-formal (but still professional) material from time to time.
Most successful real estate businesses are fed by referrals, but earning that word-of-mouth business takes time.