Here are five non-boring ways to reach out during the most wonderful time of the year.
1 – Send a card
Snail mail has become a luxury, and physical Christmas cards even more so. If you really want to stand out, send your best clients a handwritten holiday card.
But, keep it subtle: there’s nothing worse than a card that looks like a flyer.
2 – Have a contest
Encourage interaction by having a social media contest. Ask your clients to send a photo of their beautiful Christmas trees, their ugliest sweaters or their best snowmen for a chance to win a prize.
3 – Throw a party
What better way to prove your appreciation for your past – and future – clients than to throw them a party. Free snacks and refreshments will absolutely attract people – because, really, who doesn’t like free food?
4 – Jazz up your newsletter
Your newsletter should be pretty informal to begin with, but the holiday season is a great time to jazz it up even more.
Set your newsletter to a theme – maybe upcoming holiday events in your community, or the best local spots for ice skating.
These topics will engage readers and remind them of your local expertise.
5 – Be charitable
Now is also the season for giving to those in need. Send a note to your clients asking for a donation to a local charity. It’ll do well to keep you top of mind for clients – and a charity will get some much-needed funding.
The holiday season – no matter what you celebrate – is the perfect time to get in front of your clients, prospects and others in your circle of influence, gently reminding them that, yes, you’re still in the business.