Agents win new leads with 7 form letters

by Olivia D'Orazio23 Apr 2015


4 – Canvassing for sellers
Similarly, it’s a good idea to send an email to those clients who might be ready to sell. Again, you should include information about what homes in their neighbourhood are selling for, as well as your contact information.

5 – Closing delays
This email is especially important for those clients who have a long waiting period between a successful bid and the transaction’s close. Remind your clients that their closing date is fast approaching, and include a helpful list of the tasks they’ll need to complete: visiting their lawyer, signing their mortgage papers, and picking up the keys to their new home.

6 – Referring contractors
Whether your clients are selling a home that needs some upgrades to be market-ready or your buyers just purchased a fixer-upper, having a list of experienced contractors you trust can be a valuable resource. Send this out to clients who might benefit from these services.

7 – Asking for referrals
A lot of clients who don’t refer you to their family and friends do so simply because they didn’t think of it. In as polite a way as possible, email your database or your circle of influence and ask if they know anyone who might be looking for the services of an agent.

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