Boutique brokerage launches, focuses on technology

by Justin da Rosa10 Mar 2017
The industry’s newest brokerage is the first of its kind, offering a virtual reality experience for its clients

“Virtual reality is a powerful new tool that allows buyers to feel like they are actually walking through the property and effectively permits the seller’s home to become a 24/7 open house” said broker, Michael Montgomery. 

Michael and Willemina Montgomery have launched Renzo Real Estate, a Calgary-based brokerage that aims to market its homes through virtual reality. 

When listing a home with Renzo Real Estate, the property is captured in 3D so buyers can
explore the listing from the comfort of their own homes regardless of where they may be based. 

This sort of listing will be especially helpful for overseas buyers interested in Calgary real estate – which is an area of growing interest for Chinese buyers especially, according to a recent study conducted by Juwai.com -- a Chinese property portal -- and Sotheby’s.

The company will use high tech 360 degree cameras, allowing agents to capture exactly what it is like to be explore the home.

“It is all about leveraging technology tools to help consumers and agents” adds Office Manager, Willemina Montgomery.



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COMMENTS

  • by 3/10/2017 11:36:08 AM

    Does this not exist already? So many companies are using virtual tours and videos tours where you can navigate in 360..

  • by 3/10/2017 11:57:13 AM

    First of it's kind? This is technology that is used by 1000's of agents already.

  • by Mark Ranger - RE/MAX Kelowna 3/10/2017 12:39:56 PM

    We are in a relationship business. More and more provinces are moving away from Limited Dual Agency. What we (REALTORS®) do best is network, collaborating to help our respective clients move from their current reality to their desired reality. All the technology in the world is merely a tool to us help do that. Commoditizing our business by trying to "compete" with technology gimmicks that tittilate instead of skills that remedy does nothing to promote the best interests of our clients.

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