Closing gifts agents might consider for successful transactions

by REP11 Jan 2016
Closing gifts are one of the concrete ways agents show their appreciation for clients with successful transactions. Aside from an opportunity to relax the rigid professionalism that often comes with a sale, the right closing gifts ensure client loyalty, repeat business, and greater commissions in the long run. Here are a few of the most effective gift types to consider, without crossing over to the realm of “too personal” (and scaring clients away in the process).
 

Decor
 
Decorative items with a personal touch, such as a custom dog portrait for a client with a beloved pet or a Buddha earring set for one who is interested in Oriental culture, allow an agent’s name to remain in the minds of his or her customers. In these cases, thoughtfulness is a tool not to be underestimated.
 

Utilities
 
Does the client happen to be a sports enthusiast? A high-performance bicycle fully furnished with accessories and security features can be one of the better options. Aside from facilitating a passion for intense activity, a bicycle’s multifunctionality ensures that its usefulness would keep the agent’s name in the mind of the client.
 

Treats
 
Parties for clients with high net worth are great for events such as public holidays. Options like as housewarming celebrations have the added benefit of face time with the client’s friends and loved ones. Veer away from potentially intrusive choices such as birthdays and anniversaries, however.
 

Round trips
 
For the most impressive transactions, seats on chartered flights to scenic locales and tourist spots are a viable option. Upon the completion of a $15-million sale, California real estate agent Christophe Choo spent around $30,000 out of his pocket for an all-expenses-paid round trip to Las Vegas for his clients (as well as himself).
 
“My business is 70% repeat clients. Creating memories is important,” Choo told The Wall Street Journal when attesting to the effectiveness of the expensive strategy.

COMMENTS

  • by Matt 1/11/2016 12:35:15 PM

    Wow, those are some expensive ideas! The average home in my area is 200k or less, so the commissions are nowhere near what some of the perceived image is! In my case, I've been doing woodworking since I was a kid, so when one of my clients buys a home, I make them a custom cutting board. It's unique, high quality, and something that they'll likely use on a daily basis. I even have a few other agents that come to me to make them cutting boards as well!

    So if you want a less expensive, but just as impactfull closing gift, try that out. (or contact me, and I can work something out with you! lol)

  • by DouglasC 1/11/2016 12:38:10 PM

    Over my 40 years in treat estate I have presented numerous types of closing gifts ranging from my signature white cut flowers to deluxe kitchen knives even in one case a refrigerator. Oddly enough the present that was consistently the best received was a bottle of champagne bearing our company label and wrapped prettily in clear cellophane with a large and festive red bow. It was produced by Hillenbrand wines, tasted great, and cost $11 bottle. Go figure.

  • by D Johnson 1/11/2016 12:53:47 PM

    best house warming gift I ever did was -- for years I would give a giftwrapped brass mailbox which I would have engraved with sellers last name -- clients loved them and when they would move after looking at it every day and remembering who gave it to them I had outstanding repeat business when it came time for them to move on - many would ask did they need to take the box with them or would I be buying a new one -- the prices were not great but the personalization made a world of difference

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