“I felt the need to do something different, to stand out as an agent,” says Arty Basinski, who has branded himself as ‘the Biking Realtor.’ “I bike everywhere, I don’t like driving.”
Baskinki, who is based in Toronto, has been capitalizing on that brand, posting photos of his bike around the city to his Facebook page, and even hanging a sign from the crossbar of his bicycle.
In addition to enjoying media attention, Basinksi’s particular brand has also gained a lot of traction among consumers, particularly in the downtown core of Toronto where he’s most active, and where many commuters opt for two wheels rather than four.
On the other hand, Basinski says he understands that his form of hyper-specific branding could alienate some clients, but he’s instead finding that his bike-riding image isn’t always the first draw for clients.
“Some of my clients right now, they’ll drive and I’ll bike to the property,” he says. “And I beat them every place I go.”
One agent has ditched what many of his colleagues consider an essential marketing tool in an effort to align himself with a growing number of urban buyers and sellers.