How would you sell this ‘seasonal’ property?

by Jennifer Paterson22 Dec 2014
The Christmas season is well underway: the lights are strung up outside the house, the stockings are hanging over the fireplace and the shopping is done (almost). It’s the time of year to take a break from your real estate business – unless you are listing the one house with building materials undoubtedly tastier than bricks and mortar: the gingerbread house.
Typically, the commission on a gingerbread house would add about $1 to an agent’s pocket, based on an average $20 selling price and assuming a five per cent commission. But the folks at VeryFirstTo, an online luxury retailer, have created a gingerbread house that they’re calling the “most precious Christmas gingerbread house ever”. It’s also the most expensive – at $77,910 USD.
So what makes this house worth the hefty price tag? While most homes of the gingerbread variety feature candy cane lampposts, mortar made of icing and decorative gumdrops, this one is adorned with 150 AAAA-grade South Sea pearls and a five-carat Mozambique ruby set amid the icing.
So, if your clients have a spare $78,000 lying around this holiday season, they could indulge in this extravagant house, or maybe it would be better to use that amount to pay down the mortgage on their existing home.
After all, the gingerbread house won’t have any significant long-term appreciation, once it’s been eaten by your Christmas guests.



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