Know your client: What current buyers value most in a home

by REP05 May 2017
Just prior to the hot summer market, a new study figures out what your next client prioritizes in their next home purchase.

A recent RE/MAX survey found a majority of Canadians (84%) want access to school information during their home search.

Unsurprisingly, Millenials scored the highest with 87% saying they desire this easily accessible info while searching for property.

"We know there are many factors that influence the decision to purchase a particular home, from proximity to work, to overall cost, neighbourhood culture and access to green space," said Christopher Alexander, Regional Director, RE/MAX INTEGRA Ontario-Atlantic Canada. "The RE/MAX / Leger study makes it clear that access to quality education is a critical factor in the residential home decision-making process for Canadians, especially for millennials and their growing families."

Noting the interest in school information among potential buyers, RE/MAX launched an online tool that aims to map properties and school options across the country.

The tool allows users to choose a school and then view homes available within its district. The tool is available on RE/MAX’s website.

"We're listening to Canadians and we're focused on matching the needs of home buyers with the most effective technologies and information to assist in their search process," said Elton Ash, Regional Executive Vice President, RE/MAX of Western Canada. "We're excited about the RE/MAX school mapping tool because it puts home buyers in the driver's seat whether they are reviewing school options for a particular street address, or looking for available properties in a specific school catchment area."

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