50 Shades of Grey.
Owners at Escala – the luxury condo building in Seattle that served as the setting for the steamy book series – are enjoying a spike in price appreciation, thanks to the book’s protagonist, Christian Grey.
Agents selling those properties are fielding a slew of queries from mostly female buyers looking to lay their hands on a unit below the penthouse suite that the character Grey mounted his sexual escapades.
All the attention the Escala has received is doing wonders for its value: the median sales price for the building has spiked 62 per cent since the first book was released in the spring of 2012; though the building was already on its way up, with median sales rising 75 per cent from 2010.
But fans will likely be disappointed to know that there isn’t actually a helicopter landing pad on the roof, nor does the penthouse include the notorious red room. The penthouse is actually owned and occupied by a family from Oregon, who paid $6.2 million for the suite in 2013.
Instead, the building has had to boost security measures, protecting real-life residents from rabid fans who are quite eager to see the home of the fictional character.
All sales reps should be so lucky to have listings with the kind of notoriety – or is that infamy? – associated with the setting for E. L. James’