Canada-wide real estate search site BuzzBuzzHome announced the launch of a “buy now” button, allowing the purchase of a new construction condo or house online with a credit card.
“From your couch, you can actually do the full transaction and not have to leave the comfort of your home,” Matthew Slutsky, president and co-founder of Toronto-based BuzzBuzzHome, told CBC News.
He plans to post his button in January for new condos and, some months later, add pre-built houses. Only developers who agree to participate will have their properties for sale online.
“It’s going to be, I think, pretty revolutionary in the market, and I think it’s really going to change the game a lot,” Slutsky said.
After selecting a property, shoppers secure the property with a deposit – paid for by a credit card.
Once the transaction is processed all that is left to do is secure a mortgage and pay the rest of the property’s price tag, which will be required down the road as the project gets built.
The online battle for clients has seen a new wrinkle added in the form of one website offering Canadians the option to purchase new construction properties using their credit card.