The colour of your ride says a lot about you

by REP22 Dec 2014
James Bond’s latest car is always a talking point when a new 007 film is released, whether it’s a classic Aston Martin or a stunning Lotus Espirit. But what would the reaction be if the super spy rocked up in bright pink or lime green set of wheels? 
 
Colour can influence moods, so if you’re splashing out thousands on a new car to impress your clients, the best advice is to choose your colour carefully.
 
According to psychology expert Kendra Cherry, various shades can have a wide range of effects, from boosting our moods to causing anxiety.
 
But could the colour of the products you purchase ever say something about your personality?
According to a Fox Business article, a number of experts weighed in on whether or not the colour of your car might say something about who you are as an individual or the image you might be trying to project.
 
The conclusions are that colour preferences can sometimes make a statement about how we want other people to perceive us; and other factors such as age and gender can also influence the colour choices we make.
 
White: The colour white can feel fresh and clean. "If you're driving a white vehicle, you like to present a fresh, young, modern face to the outside world," the Fox Business article guesses.
 
Black: Black is often described as a ‘powerful’ colour, which might be the reason why black is the most popular colour for luxury vehicles.
 
Silver: It's the third most popular colour for vehicles and is linked to a sense of innovation and modernity.
 
Red: Dreaming of a red vehicle? Environmental psychologists suggest that you might be a go-getter interested in projecting power, action and confidence.
 
Blue: People often describe blue as the colour of stability and safety. Driving a blue car or SUV might indicate that you are dependable and trustworthy.
 
Yellow: According to the experts, driving a yellow vehicle might mean that you are a happy person in general and perhaps a bit more willing to take risks than the average person.
 
Gray: The experts suggest that people who drive gray cars don't want to stand out and instead prefer something a bit more subtle.
 
Of course, the colour selections we make are often influenced by factors including price, selection and other practical concerns.
 
“Colour preferences change throughout time and may differ by region or vehicle type,” Nancy Lockhart, a colour marketing manager with Axalta Coating Systems, told Fox Business. “The personality of the vehicle is as important as the personality of the buyer. The vehicle style, design and branding can influence colour choices.”
 
What is the most popular purchase?
In 2013, white was the world's most popular car colour – again. After white, buyers like black, silver and gray, according to reports from PPG Industries and Axalta Coating Systems.
 
But times may be changing. Colour experts predict we're about to become more daring.
 
“The pendulum is swinging back,” Susan Lampinen, group chief designer, color and material, for Ford Motor Company, told Edmunds.com, “to where people are not afraid to express themselves with colour.”
 
The new willingness is tied to people becoming accustomed to brighter colour appliances and technology, she added, and that is translating into brightly coloured vehicles.
 
Oranges and browns will become popular, says Jane Harrington, manager of colour styling for PPG Industries. And while green was at the bottom of the latest PPG colour list, Harrington expects it will once again rise in popularity.
 
 
Do you have a set of wheels you’re particularly proud of? Send us a pic.

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