“The concept for a live-in viewing experience came from the need for properties to be viewed in a different manner,” said Angela Roy, president and COO of Luxury Auction House.
“We found there was a need for clients to slow down during the viewing process and experience what it would be like to live in the property.”
Roy said the process, which was thought up by the company’s founder and CEO Alex Lambert, allows potential buyers to experience the home from sun-up to sundown.
Those buyers – who are vetted and must supply the auction house with a $150,000 bank draft and the bank’s letter of guarantee – can live in the home for up to seven days, taking full advantage of the home’s amenities. The extended viewing also comes with a live-in host, a gourmet chef and a 24-hour concierge service.
“I think with the live-in viewing experiences, it’s definitely something that differentiates our company,” added Roy. “We have a different business model – we’re an auction house not a real estate brokerage.
“Past clients who have taken advantage of this service have found it beneficial in their decision-making process.”
Plus, the extended viewing also helps clients to truly experience the property, taking the traditional open house one step further. “The [opportunity] for clients to live in the home creates an emotional attachment,” she said.
You’d never buy a car without taking it for a test drive, so why is a house any different? That’s the conundrum one real estate auction house is looking to solve with a live-in option for viewing luxury homes.