John Ayoub: luxury property specialist

by REP16 Oct 2014
Agents are always looking for the next big neighbourhood, but they may be better to take the lead of real estate agent John Ayoub, who suggests your centre of influence is where you should be.

How did you get involved in real estate?
I’ve always been interested in properties and real estate, in general. With my background in sales, finance and customer service, and the fact that I’m a people person, I figured it would be a good fit for me.

Where were you when you finished university? Did you think you’d be where you are now?
When I finished school, I was working in the corporate world; working for Wells Fargo Financial. I always knew I’d be self-employed, I just never knew exactly what – whether it meant owning my own business or something else.

Why did you personally choose to focus on York Region?
That’s where I work, live and play. That’s the neighbourhood that I grew up in, the area I know. It’s my centre of influence.

What makes you different?
I try to put both hats on – I deal with clients professionally and treat them the way I’d expect to be treated. I always do my utmost best to give my clients great service, servicing them during the process from A to Z, and even after the transaction.

What role does social media and/or your online presence play in your business?
In today’s market, it plays quite a big role. I use social media for marketing quite a bit. It’s an important factor in the marketing for both personal reasons, marketing myself and the properties I sell.

What tips would you give to first-time home buyers?
Go for the location that works for you and don’t be impressed by the décor. Sometimes [first-time buyers] can be impressed by certain décor. Keep it simple and really take your time. Familiarize yourself with the neighbourhood you choose to work in and make sure the neighbourhood works for you.

And make sure that you’re working with an agent who is patient and who understands your needs well. Don’t get pressured into something if you’re not 100 per cent sure.

What is some of the criticism you’ve received?
I’ve had clients say, “When are you ever home?! You’re always working, when are you ever home?”

What is your favourite part of your job?
My favourite part of the job is working with people on a personal level and putting the family in a suitable home or finding a suitable property for a client, or a successful sale.

Are you a morning person or a night person?
I am actually both; I am an early riser, and a late sleeper. I am usually at the office by 8:30 a.m., which for most Realtors, that's too early. It’s a 24-hour-a-day business, and if you love what you do, time flies.

What is your most memorable client encounter?
I don’t have one specific one. I try to make everyone memorable.

What is your biggest pet peeve?
Working with other agents who don’t have business or sales etiquette. You try to be patient, but what else can you do? Try to keep it simple and to the point, and focus on the objective.

What are you most proud of?
I’m most proud of the referrals that I get based on good service. There’s no better advertising than a satisfied client.

What is the last book you read?
The last one was The Art of Closing the Sale, by Brian Tracy. It was direct and to the point. It covered the basic fundamentals of selling.
 

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