One of the largest professional associations in Canada, OREA (Ontario Real Estate Association), has opted to take a bold and innovative approach to this year’s 2018 REALiTY Conference, taking place at the Sheraton Centre in Toronto later this week.
The association is focused on bringing discussion and guest speakers that will help illuminate the future of the real estate sector in Ontario, particularly in the role of technology.
Hot topics will include speakers from notable tech disruptors: Zillow and Airbnb, as well as a state-of-the-art new waterfront development project, Sidewalk Labs, from Google’s parent company, Alphabet.
“Despite the controversy, these companies are already doing business now,” says Tim Hudak, CEO of OREA. “We invited them to speak at the conference, to look them in the eye, and learn what their plans are for Realtors® and consumers in Canada, and then judge for ourselves.”
“We wanted to take a courageous, new path for this conference,” Hudak continues, “and our Realtor® members are responding. Already we are attracting four times the number of attendees from previous years.”
When asked what Mr. Hudak feels are some of the major trends affecting the industry, he boiled it down to three things: technology, government intervention, and professional standards.
Technology will continue to play an important role in the real estate sector. “It can be of great assistance to the Realtor® working hard for their customer, or it can be a threat. The key is to make it an opportunity and not a risk,” Hudak explains.
The second challenge is the “role of government intervention, particularly in an election year,” he continues. “That is why we opted to have former B.C. premier, Christy Clark, speak at the OREA Convention. Clark has aggressively intervened in the B.C. real estate market and has changed Realtor® practices. She will speak on how to best win the public affairs debate.”
Lastly, OREA will tackle the issue of raising professional standards. “Consumers are more sophisticated, demanding, and technologically-savvy; therefore wanting more from real estate professionals. We, in turn need to raise educational and professional standards, and will be featuring Realtor® vs. Realtor® debates at this year’s conference to discuss the best way to do that.”
All of these sessions aim to bring real estate professionals together to discuss how the future of the industry is changing. The REALiTY Conference will take place February 27th to March 1st, spanning three days of professional education, leadership development, and networking.
To register, please visit: https://www.orea.com/OREAConference