By Kathleen Black
Have you ever wondered what makes a top producing real estate team? Or how certain teams seem to have rocket launchers, while others struggle to even stay in business?
Most team leaders set out to grow their business into a team with the best of intentions. They try to customize policies and provide incentives to new team members, while looking to build a business that catapults their success into the lifestyle and income they dreamed of when they entered the industry.
If you are looking to expand, then you already have strengths allowing you to thrive with clientele. Some of those strengths translate into leading a team, but many will not apply in your new role. Becoming a team leader while building a profitable business requires a visionary driving the business forward, a salesperson with clients, a systems specialist managing efficiencies, and the best business practices. We need all of these roles to build a thriving team.
So how do you get through the messy phase of doing it all?
I am yet to meet a team leader who is a Visionary, Top Salesperson and a Systems Specialist all in one… at least not at first. I am an owner and elite coach with DPTS Real Estate Consulting Services; we specialize in team development.
The transition from top producer to team leader has its challenges. Without a proven system, your business is starting from scratch, and in today’s day and age of rapid advancement, no offence, but who starts from scratch? We are not looking to invent the electricity for our database system … we want to use that plug on your office wall!
If you want to build a quality business at a reasonable rate, then you need a blueprint.
Otherwise you are left spinning your wheels trying to create a model that your competition already has. Before you know it they are on version 10 and you are still trying to finalize 1.0. Can you imagine how much time, money and energy that would cost you? All to become redundant before you even get started?
Often the most costly mistakes seem the most obvious next steps to building your business. Things like going into a business partnership can seem like the best idea in the world. Not so much if you are both drivers, leaving no one to manage details like profits, conversions, marketing and growth.
Things like recruiting, hiring, training, compensation structures, coaching, accountability, marketing, lead generation, time management, efficient business practices, budgeting, business planning, people management, retention, tracking and the dreaded thought of firing someone can all lead to massive overwhelm.
When you are ready and have the blueprint to your model of business growth keep these things in mind:
- Partner with someone who compliments your strengths, opposed to replicating them.
- Ensure your business blueprints are tried, tested, true and actively used in the current market.
- Base your growth In technology.
- Don’t devote your time to 1.0 when version 10.5 is for sale: Your Time is Money. No one can help you get more of that resource.
Kathleen Black is a coveted Elite Coach, Mentor and Speaker. She has taken her experience as a top-producing Realtor and built it into a dynamic, results-driven consulting company, Kathleen Black Coaching & Consulting, where she serves as CEO, Speaker, Trainer and Elite Coach. The systems she used in her daily real estate business to get her to the top are now the backbone of a real estate consulting company specializing in helping Realtors across North America build top teams and take their business to incredible levels of success. She has recently moved forward to pursue KathleenSpeaks as her prime en devour.
Kathleen’s extensive knowledge of team building and systems has enabled her to successfully coach hundreds of top producers to higher production. Many of her clients have now built mega-teams that are leading their markets in production. As a highly demanded coach Kathleen has enjoyed a high retention rate, uncommon in the coaching industry, with loyal clients and a long waiting list for her services.
You can contact Kathleen at firstname.lastname@example.org