Building brand “you”: Why personal brands matter

by Jamie Henry26 Jun 2014

3. Be known for something
Dalla-Camina wrote that the key is to build your skills and knowledge and become known for them in a way that differentiates you from everyone else. It’s also important to be specific on what you’re known for.
“If you think you can be known for everything, you run the risk of being known for nothing at all. Get clarity, build your deep expertise and then you can become known for it.

4. Get your behaviour in check
What you are known for is as much about how you do what you do, as it is about what you actually do, according to Dalla-Camina.

“Think about things like being kind, being respectful, showing up on time, listening to others and not being a gossip. Behaviours matter, big time. So focus on mastering yours.”

5. Build your own personal brand online
“How you show up online is just as important (or maybe even more important these days) than how you show up in person. It can literally make or break you, in terms of others' perception and your reputation.”
Dalla-Camino recommended doing a Google search on yourself to find out what is out there on the web about you.

“Think about your social media presence, your personal website or blog, how and where you comment online, then look at what you are saying and how people are responding.”

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