Ten top tips to make social media profitable

by Jamie Henry21 Jul 2014
Realtors are some of the most active professionals on social media. But are they doing it right?

Jay Pring, managing director of Obviam – Creative Social Media has 10 top tips to help agents with their digital and social media activity.

Engage in two-way conversation
If re-posting something interesting, add your own opinion or question; that way people can interact with you and spark discussion.

Don’t brag
You might love your recent successes, but most social media audiences won’t care. Add context to your success stories to ensure you have meaning and relevance to your posts.

Give a proper response
Don’t just say thanks if someone’s posted a comment. Add a personalised response.

Post different content on each platform
No one wants to read the same message from you on Twitter, Facebook, Instagram, LinkedIn, etc. It shows a lack of creativity and fails to consider the unique benefits of the various platforms you employ.

Be consistent with your topics
If a certain post gained a lot of attention it means that people want to hear or see more. Make a second post asking your fans for their opinion.

Don’t act like the authority
If you’re well informed about a topic, that doesn’t give you the right to act as an authority figure on it in your posts. Don’t talk down to your fans. This could come off as intimidating or unappealing.

Use LinkedIn at least once a day
LinkedIn is a great place to connect with old colleagues, classmates, or customers. It’s a great way to promote your professional services.

Add a little humour
Who wants a bland brand? Spice up your posts with some gentle, thought provoking humour. But avoid sexism, racism or religion so as not to offend.

Ask and you won’t receive
Asking people to like and follow you isn’t very effective. Give them compelling content and a reason to follow you and share your posts.

Do not use tragedy for promotion
Brands have burned and suffered by using a tragedy to promote themselves. It’s not only incredibly disrespectful, but it shines a terrible light on your brand and your personality. No apology can fix this type of disaster.


  • by Mel Kraft 12/5/2014 1:37:05 PM

    Some good advice for someone like myself trying to start a social media presence late in my career. Easy to fall into the old traps. I enjoy your articles in REP always interesting, educational and timely.

  • by RealtyPoint 12/8/2014 11:41:52 AM

    A real estate professional's social activity in Ontario also has to comply with RECO regulations.
    I've written a number of white papers to help brokers navigate what is needed in their social media profiles.
    Free downloads and no registration required.

  • by EW Harold 12/15/2014 10:00:10 AM

    Realtors are scapegoats for regulators - more and more rules are heaped on us BUT absolutely NOTHING to hinder Private Buyers and Sellers - There's more penalty enforcement and taxes on Selling your Car Privately - and we have to do hours and hours of courses and instruction with Private competition doing absolutely Nothing !!!! This is right ?? We need a regulated license to do what they do with No Regulation whatsover ! And this is Fair enterprise ????

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