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The right car for the right market

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Real Estate Professional | 12 Nov 2014, 11:07 AM Agree 0
Agents aiming for the luxury market are increasingly turning to expensive cars to prove their worth to high-end clients, but does your car really determine your demographic?
  • Alexis Leino | 16 Nov 2014, 02:41 PM Agree 0
    I drive a nine year old compact and don't find that my clients comment about it as long as it's clean. Only one said, "A Saturn? It must be really old". Toronto's rough roads, salt and terrible drivers ruin cars, so blowing my wad on a nicer looking (fast) depreciating asset doesn't make sense to me. I'd rather invest that money into coaching or advertising and continue trying to make it present as well as it can for another two years or so.
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