IN FOCUS: An untapped opportunity

Embracing the power of Canadian culture

Feb 08, 2018

As REP has discovered this week, thousands of Canadians are snapping up properties in Florida each year.  Data show that over 500,000 Canadians own homes in Florida – that’s approximately 1 in every 72 people - and Canadians accounted for 37.0% of all foreign purchased real estate in Florida. In fact, Canadians purchased $7.03BN of real estate in Florida between April 2016 and March 2017, which represents an increase of 227% against $3.09BN invested in 2015-2016.”

In order to improve the property purchasing process for Canadians, The Orlando Agency launched their Refer 50 program, which encourages Canadian realtors to seek out opportunities in Florida by guaranteeing a 50% referral on real estate transactions in Orlando, as a referral partner.

It’s a great opportunity for realtors to expand their books of business, but for Garry Walmsley, Senior Global Real Estate Advisor at The Orlando Agency, a Division of Global Real Estate Services, a fundamental ingredient had to be place before any long-term partnerships could be formed: understanding the nuances of the Canadian culture.

“Canadians do a lot of research and are not people that like to be forced into anything, which we appreciate,” Walmsley says. “As a result, we’ve built our business to not be driven by commissions earned. The key goal for us throughout is client satisfaction. We want to make sure that clients are fully educated, informed and know they are making the right move before they make their final decision.”

Walmsley has taken further steps to give Canadian clients peace of mind through a strong relationship with the Royal Bank of Canada (RBC). His Canadian clients buying properties in Orlando can choose to finance their purchase through RBC’s U.S. subsidiary, RBC Bank. Walmsley is now one of the preferred real estate professionals of RBC Bank U.S. for the Central Florida market.

"With our partnership with RBC Bank U.S., we offer a seamless and full service for our Canadian clients”, Walmsley says. “As the only U.S. financial institution dedicated to serving Canadians in the U.S., their cross-border banking and financing solutions are second-to-none in the banking world. RBC Bank U.S. is the perfect fit for our business model and values and because of that we’ve been able to build a great relationship”.

Download this industry whitepaper to find out more about the opportunities on offer to Canadian realtors.

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The experts at The Orlando Agency specialize in the representation of Canadian Citizens in the Buying and Selling of Investment Properties.

Whether looking for a second home with amenities galore, an income producing property or a mixture of both, we can identify and advise on the highest-performing and most productive options currently available for the rental market.

We’re well versed in the entire process of buying and selling homes and provide honest and accurate information for every step. From an individual home to managing an entire property portfolio, our team of experts offer a level of service, knowledge and professional expertise that is second to none.

With up-to-date advice about market trends, sale histories and rental performance statistics, our guidance is offered to ensure every client’s home can be marketed to its fullest potential.

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