IN FOCUS: Choosing the right brokerage

Why agents desperately need to up their marketing game

Jul 19, 2018

by Joe Rosengarten

According to industry veteran AJ Lamba, a clear marketing plan is crucial for success in the modern real estate industry. Working with a brokerage to develop a marketing plan is a must in the current market, which is as competitive as ever before. Developing a brand that stands for all of the right things is an effective way for agents to differentiate themselves from the competition.

“Real estate is the most expensive product that anyone can sell, so this industry is the graduation of any good sales person,” says Lamba, who is Broker of Record at Whitehill Real Estate Team Inc. “But being good at sales is not enough, you have to have a proven marketing plan. If you don't have that and you have an unstructured approach to your marketing, the chances are you will not be very successful.”

Lamba believes that brokerages have a responsibility to work with agents to develop individual marketing strategies and not a “one size fit all approach” that most nrokerages and trainers do. What works for one may not work for another and it is crucial to have a customized plan that suits your individual profile and personality. Lamba is very skeptical of large training sessions in convention centres, events in which hundreds of agents listen to the views of an individual who purports to be a marketing expert although most of these so called trainers have not sold a single property in last 10 years or more and have no real live experience in a world that is changing so fast.

“And above all these so called experts have no accountability. The give their stage performance and then they move on, and if they are so successful in real estate why are they now trainers?” Lamba says. “They are taking advantage of inexperienced agents who are anxious and desperate to hear about the next big secret or strategy.”

“When we invest the money to create an agent’s advertising strategy, we are branding the agent themselves, not our brokerage. You can’t wing it in real estate. You need expertise in certain areas, like marketing. It’s all about knowing and understanding that strategy like you know and understand your business plan. It is both an art and a science.”

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AJ Lamba, the name synonymous with quality, dynamism and unparalleled customer services has attained the epitome of excellence in the domain of Real Estate in Canada. With a multi-faceted & enriching experience of over 2 decades, he has sold over $600 million worth of real estate and has been awarded numerous awards for his dedication and top-notch calibre in this domain.

AJ Lamba's brain-child WhiteHill Team has brought in gold-standard processes, impeccable customer service and have made the process of selling/buying a home as easy as possible. It is no wonder that they sell one property in every 30 hours to customers who laud their customer service and impeccable attention to detail!

At WhiteHill Team, we understand all real estate concerns and that is why we have a dedicated Seller Team, which offers customers the power of 21 professions in various domains of advertising, photography, Social Media Marketing, agents who ensure the best deal for the property. Their 31-marketing plan is so comprehensive that it attracts the best clients and the free staging service allures the customers no end.

AJ Lamba, the multi-awarded realtor has spared no expense in making sure that WhiteHill Team is as technologically advanced as possible. In this endeavour, drone photography, high definition virtual tours, personalised websites for clients are done so that each and every property that passes through WhiteHill Team gets the most optimum deal.

WhiteHill Team aims to become a world class realty company, which provides customised technologically advanced solutions to customers for buying/selling theira properties in the most comprehensive way. Their expertise speaks volumes about their passion towards their craft and their commitment to excellence.

Choose WhiteHill Team, Choose Excellence!

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