Why agents desperately need to up their marketing game

by on 19 Jul 2018

by Joe Rosengarten

According to industry veteran AJ Lamba, a clear marketing plan is crucial for success in the modern real estate industry. Working with a brokerage to develop a marketing plan is a must in the current market, which is as competitive as ever before. Developing a brand that stands for all of the right things is an effective way for agents to differentiate themselves from the competition.

“Real estate is the most expensive product that anyone ...

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