Inside a REALTOR® owned product that provides true efficiency

by Joe Rosengarten on 13 Aug 2018

When The Canadian Real Estate Association (CREA) was designing the latest update to its CREA WEBForms®, it had one fundamental aim: to make life easier for its 120,000 members. CREA WEBForms® is a hub that allows members to connect all the aspects of their real estate transactions using any device. It saves REALTORS® time and helps them remain compliant.

“We heard from our members that they need a product that provides them with easy access to the latest versions of all forms and contracts, and that is what CREA WEBForms® does,” says Patrick Pichette, Vice President of Marketing and Information Technology at CREA. “It also allows REALTORS® to utilize these forms with other add-on services in an integrated fashion.”

CREA WEBForms® also has the capability to automatically populate important categories of information, including listing details, which reduces and in many cases eliminates the need for manual data entry. The new version of CREA WEBForms® has also been designed to be fully responsive and all forms are available in HTML, rather than PDF. It means REALTORS® can easily access documents on any device wherever they might be located.

“In the past, having to open PDFs on a smartphone or tablet was really quite annoying,” says Pichette. “The agent would have to do a lot of resizing and scrolling to get to the right part of the document. The new responsive HTML version is easy to read, navigate and fill out on any device.”

The latest version of the CREA WEBForms® has also been designed to link seamlessly with a number of third party e-signature solutions on the market. It enables REALTORS® to use their preferred e-signature and transaction management software.

CREA WEBForms® is developed with the feedback of CREA’s members in mind. The association listened to suggestions from its members before the design phase in order to build a product that could deliver real value for REALTORS® on the ground.

“As a national association, one of our primary focuses is to come up different things for our members,” Pichette says. “Our aim is to keep our members at the forefront of any changes and give them the opportunity to utilize modern technology to the best of our ability.”

The previous version of CREA WEBForms® is no longer available as of August 8th and REALTORS® are encouraged to switch to the new version as soon as possible.

“It is no additional cost and the new platform is much more user friendly,” Pichette says. “We appreciate that some people find change difficult to handle, so we have a number of training opportunities, webinars, online materials, and user guides available for members to make the switch. We are trying to eliminate any roadblocks that prevent our member from using the newest version.”


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