IN FOCUS: Digital services that create true efficiency

The web-based forms solution that's a lifesaver for agents

Aug 07, 2018

by Joe Rosengarten 

Time is a priceless asset for all busy, successful REALTORS®. It can sometimes feel impossible to find time to do the tasks that create business growth when a REALTORS® time is spent gathering and filling out endless amounts of paperwork. 

That’s why an increasing numbers of REALTORS® are turning to digital solutions to manage the administrative tasks associated with buying and selling properties, and it’s for that reason that The Canadian Real Estate Association (CREA) has launched an updated version of ‘CREA WEBForms®’.

“It is a hub that allows members to connect all the aspects of their real estate transactions using any device,” says Patrick Pichette, Vice President of Marketing and Information Technology at CREA. “Our members need a product that provides them with the latest versions of all the necessary contracts and forms, and allows them to utilize these forms with other add-on services in an integrated fashion.”

CREA WEBForms® also has the capability to automatically populate important categories of information, including listing details, which reduces and in many cases eliminates the need for manual data form entry. The new version of CREA WEBForms® has also been designed to be fully responsive and all forms are available in HTML, rather than PDF.

It means REALTORS® can easily open documents on any device, review them and then send them to a client without hassle or complication.

“In the past, having to open PDFs on a smartphone or tablet was really quite annoying,” says Pichette. “The agent would have to do a lot of resizing and scrolling to get to the right part of the document. The new responsive HTML version is easy to read, navigate and fill out on any device.”

Recent changes in law mean that REALTORS® no longer need to ask clients to sign all of the necessary forms with a physical pen; they can now use an electronic -signature solution. There are a number of third party e-signature solutions on the market and CREA WEBForms® enables REALTORS® to use their preferred e-signature and transaction management software.

“The latest version of CREA WEBForms® has been designed to link seamlessly with DocuSign®, TransactionDESK, AuthentiSIGN®, NexOne (Faltour), and eZsign,” says Pichette. “It gives REALTORS® choice to use what works for them, and in this industry that is so important.”

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The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry trade associations. CREA works on behalf of more than 125,000 REALTORS® who contribute to the economic and social well-being of communities across Canada. Together they advocate for property owners, buyers and sellers.

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