IN FOCUS: What to expect from a leading brokerage

Here's what to expect from a leading brokerage

Nov 23, 2017
Real estate brokerages are getting increasingly creative in their methods of attracting the top talent. Agents may be offered all types of perks, but making the right career move for the long-term is much more important than any short-term gain.

Although it’s competitive out there, there’s also much opportunity to grow your business and push your career onto the next level. Many agents in the industry are growing tired of being restricted by brokerages that hold them back.

It can be hard for an agent working with a company whose ambitions don’t match their own. By choosing to work with a leading brokerage, agents can expect to reap the benefits of receiving top level support in the areas that matter.

Technology 
“Agents should look for a brokerage that provides them with the technology that helps maximize personal and listings exposure, as well as the tools and technology that help them do their work more easily and efficiently,” says Nirmal Brar, Broker Manager of Royal LePage Flower City Realty. “When you consider that more millennials are going to be entering the housing market, being in a position to utilize the latest technology is even more crucial.”

A leading brokerage is likely to have a feature-rich, national website that is accessed by hundreds of thousands of Canadians looking to buy or sell their homes. “It should be rich with neighbourhood data and provide all of the relevant information consumers want in their home search,” says Brar.

The brand
A brokerage’s culture and brand is reflected in everything they do. Being part of a brand that is known for offering exceptional service, collaboration, support and giving back, gives an agent a significant advantage over the competition.

Marketing
An agent at a leading brokerage can expect to have access to top of the range, ready-made marketing tools to promote themselves and build brand awareness. “Our front-end office solution gives agents access to a simple suite of customizable management tools with 140+ customizable website templates,” Brar says.

“Your website allows you to edit your own content through the simple web manager tools, to create customized property searches to match agents’ expertise and service area. Included in this tool is SEO manager, allowing you to easily add your customized search engine optimization to assist you in your search engine rankings.”

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Serving Canadians since 1913, Royal LePage is the country’s leading provider of services to real estate brokerages, with a network of over 17,000 real estate professionals in more than 600 locations nationwide. Royal LePage is the only Canadian real estate company to have its own charitable foundation, the Royal LePage Shelter Foundation, dedicated to supporting women’s and children’s shelters and educational programs aimed at ending domestic violence. Royal LePage is a Brookfield Real Estate Services Inc. company, a TSX-listed corporation trading under the symbol TSX:BRE.

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