IN FOCUS: What to expect from a leading brokerage

What an agent should consider before jumping ship

Nov 22, 2017
Ambitious real estate agents are always on the lookout for new opportunities – it’s in the nature of successful of people. And in 2017’s complex and competitive market, brokerages are desperate to get their hands on top performing agents. The result is that there are so many great opportunities out there for the top producers.

But, it’s not that simple. Even when every career move is carefully calculated and considered there is still the possibility that the new brokerage is not the right fit. But how can you work that out before you switch companies?

“When looking at joining a new brokerage, an agent needs to work out how their methods will be impacted and to what extent their business is likely to increase,” says Nirmal Brar, Broker Manager of Royal LePage Flower City Realty. “An agent is likely moving because they were missing something. It might be something to do with training, support or the leadership at their previous brokerage. They need to look at all the angles when they are thinking about moving.”

As well as receiving training that will help them to generate repeat business from their existing clientele, agents can also expect to benefit from robust lead and referral channels when they join a top brokerage.

“Joining a national network that has thousands of sales professionals gives agents the opportunity to meet, network with and build referral opportunities, via local, provincial and national events,” Brar says.

Generating online leads is also crucial in the modern real estate industry. Over 90% of property transactions are started online and the average homebuyer searches online for 11 weeks before they connect with a real estate agent. “Look for a brokerage with a professionally designed, user-friendly website to attract buyers and sellers,” Brar says. “That website will showcase your value to sellers and put your name in front of buyers looking for representation.”

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Serving Canadians since 1913, Royal LePage is the country’s leading provider of services to real estate brokerages, with a network of over 17,000 real estate professionals in more than 600 locations nationwide. Royal LePage is the only Canadian real estate company to have its own charitable foundation, the Royal LePage Shelter Foundation, dedicated to supporting women’s and children’s shelters and educational programs aimed at ending domestic violence. Royal LePage is a Brookfield Real Estate Services Inc. company, a TSX-listed corporation trading under the symbol TSX:BRE.

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