Selective launches marketing initiative for small businesses

by Steve Randall12 Apr 2017
Small business owners are being asked to share their story as to why their business is a big deal in a new promotion from Selective Insurance Company of America.

Owners can record a short video and upload it to Selective’s contest website for a chance to win a cash prize. As a marketing campaign it aims to drive engagement between the insurer and its key target customers.

"Every small business is unique and special, and each one has a story to tell. When small business owners share their journey to entrepreneurship by recording a short video and sharing it on social media, they build the visibility and exposure for their business among consumers across the country," stated Rohit Mull, Senior Vice President, Chief Marketing Officer.

Winners will be chosen by the public and the top prize is $5,000.

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