TREB is now TRREB as real estate board gets a makeover

by Steve Randall28 Jan 2020

A major name in Canadian real estate has a new name and look after a brand refresh.

Toronto Real Estate Board has become Toronto Regional Real Estate Board this week, with a new logo and colour scheme along with its new name.

“The icon in the new logo is meant to represent Toronto Regional Real Estate Board Members as a unified force for positive (upward) movement of growth in the real estate profession. It showcases the Toronto Regional Real Estate Board as a progressive and transformative force in the industry,” said TREB President Michael Collins.

Since 2002, the Board has had a regional nature and the name reflects this wider geographical focus.

The new logo includes 15 circles, each of a different size which aims to create a sense of movement and momentum while also suggesting a built form.

“The new tagline, ‘Professionals connecting people, property and communities’ speaks volumes about who the Toronto Regional Real Estate Board Members are and what the organization is,” said Toronto Regional Real Estate Board CEO John DiMichele. “Above all, the new tagline emphasizes the professionalism of our Members. It puts their good name first by highlighting what our Members do – they build communities and help people find their dream homes.”

The Board has 56,000 Realtor members.

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