3D tech to have an impact on agents

by Jordan Maxwell05 Jun 2015
Realtors are using 3D technology to simplify the home-buying process while giving themselves an edge over competition with virtual tours that provide clients with a virtual look at properties. 

"I'm about a month in and my clients love it so far," said Justus Smith, a Regina-based agent with Re/Max.

"It gives people the chance to look at a house and really determine if they're interested, which saves a lot of time for the buyer and seller. It also allows me to stay ahead of the competition and give a more in-depth look at a property. 

“I'm always embarrassed when I see listings with sub-standard, or dark photos. You have to own your marketing, and that's what this tool provides."

For Smith, the technology is already starting to pay dividends with his clients. Between referrals, efficiency and the heightened sense of interest the technology brings, he’s been able to help sellers find the serious buyers, while influencing buyers to use the virtual tour as a way to see the property without having to physically see it.

It also allows agents to use still images from the 3D virtual experience tours in MLS listings, which in itself is useful, Smith added, because they’re high-quality, vivid images. 

Agents across the country are looking for new ways to provide value to their clients while giving them an experience that could lead to more business. One of the ways they’re doing that is with technology, not only social media, including the 3D experience as well as drones. 

Matterport, a technology firm that focuses on computer vision, sensor technology and 3D software, is one of the leading players in the U.S. that provides the technology, which Smith paid US$4,500 to use. Together with an iPad and a hosting fee, Smith is able to offer his clients a unique experience that his competitors can not.

“There are not too many people who are using this yet and I’m capitalizing on the opportunity,” he added.

“It’s been a really helpful tool and it is one that offers some kind of standardization. The fact is agents aren’t commodities; we have to use different ideas to generate clients and value.”

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