7 top-producers on what not to do

by REP03 Oct 2014
If you could take years of knowledge and experience and distill it all down into just one tip, what would it be? We asked a number of highly experienced veterans and this is what they shared with us. 193 years of experience in just 7 paragraphs…

Think we missed something? Tell us your best bit of advice in the comments below!
Armand Soberano (20-year veteran)
“I would invest the money in hiring a real estate coach. I had to learn everything on my own and that took five or six years. But I think I could have learned it faster if I had paid someone to teach me.”
Colleen Walsh (24-year veteran)
“Remember who you’re working for. Your commission doesn’t come first, the clients do.”
Ron G. Pollock (24-year veteran)
“We all embrace technology, but I would like to remind younger people in the business – get out and do a little face to face stuff because, at the end of the day, customers enjoy that, especially these days when it’s pretty easy to just hit a button and send people an email.”
Victor Goldman (40-year veteran)
“They should saddle up or team up with someone who is experienced for at least six months to one year before tackling the open public on their own. They’ll have less opportunity to “learn the hard way” and won’t get into legal matters by having someone who has been through it. That can eliminate the potential for a bad experience, which can really take [a rookie’s] long range outlook on their career the wrong way and maybe they wouldn’t stick in it. Working with someone with experience [helps rookies] learn the right approach to the practice.”
Fabian Passmore (29-year veteran)
“They should have at least six months to a year living on their own income and not relying on quick sales. I do a lot of training for our Re/Max agents, and the first thing [I tell rookies] is build your database before you even get into the business. And take advantage of the training. There’s so much available today, so much help and assistance offered – take advantage of all of it. And try everything because you don’t know what you’ll be good at. Get on the phone and prospect daily, try for-sale-by-owner. Then you’ll find your niche.”
Elli Davis (31-year veteran)
“Choose what you really love to do and delegate the parts of this career that you’re either not best at or you don’t like to do – such as writing articles, if you’re not a great writer. I tried to do everything myself; I would have delegated sooner. You should still oversee your business because it is your business, but [if you don’t delegate some things] you can burn out.”
Peter Ohrnberger (25-year veteran)
“My advice would be this: don’t ever assume that great marketing will supplant or replace plain old hard work, pounding the pavement and getting in front of people. Marketing is important and your image is important but it doesn’t take the place of hard work. People spend so much money on pictures and websites, but it’s only one part of the equation.”

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