Agents get serious about serving new niche

by John Tenpenny16 Oct 2015
As the Baby Boom generation continues to age, their impact on the real estate market is going to be felt for years to come and it’s a group that some sales reps are finding can be a boon to their business, but also a group that requires some special skills.

For those 50-plus, the prospect of downsizing can create a unique situation for the professionals helping them with the move.

Juliana Tibbet, a London-based real estate agent with Sutton Group-Select Realty Inc., earned her Seniors Real Estate Specialist (SRES) designation a few years ago because she wanted to make sure she was equipped to handle any issues that might arise when seniors are buying and selling their homes.

From helping to de-cluttering prior to selling and how to sell or donate it, she thinks finding a real estate agent with a wide support network can be invaluable.

“I offer them resources for such things as packing and moving. When you’ve been in the same house for 40 years moving can be overwhelming,” Tibbet told REP.

“The important thing there is having the resources available of who can help.”

Tibbet also brings a unique skill-set to the table when it comes to helping clients let go of family heirlooms that might not fit in their new home, having been an antique dealer in a previous life.

According to Tibbet, seniors require extra personal attention and patience.

“There needs to be a lot of communication – you don’t email or text them.”

For Tibbet, having the SRES designation just makes good business sense.

“This is a service industry and we have to be able to meet the needs of our clients no matter what.”


  • by Magda Zecevic 10/17/2015 7:20:30 AM

    I am part of a group called the Master- ASA which is an elite off shoot of the ASA Seniors Real Estate Program. It is the only Canadian Program that trains Realtors in the differences in working with seniors. With some 2000 members, the ASA has a significant presence in the professions that serve seniors with graduates of the program including accountants, lawyers, financial planners, retirement residence managers, mortgage professionals etc. We work closely with people in many professions including lawyers, senior move managers, financial planners, accountants, bank managers, estate planners, auctioneers, aging in place contractors etc. As a Master-ASA we have the requirements of longevity, education, experience, contribution, as established Network of Exceptional Specialists and so much more.
    Our mission is to facilitate late in life moves in such a way as to ensure that senior adult clients and their families have access to professionals with a full appreciation for the unique circumstances occurring in the transactions involving older adults and the competency to ensure their successful completion.
    Magda Zecevic, Royal LePage Signature Realty, Sales Representative, Master-ASA, CPCA

  • by 10/28/2015 10:02:48 AM

    A London Based Real Estate Agent QUOTE.
    What is with our industry leaders calling sales representatives Agents. Are we AGENTS or Are We Sales Representatives.

  • by Alan Dayes, Broker 10/28/2015 10:30:16 AM

    Are we agents? Certainly not, never have been. This is a long overdue recognition change in which our industry leaders should be demonstrating leadership. We are "sales representatives", sometimes buyer representatives, other times seller representatives. At all times we are "representatives."

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