Agents get serious about serving new niche

by John Tenpenny16 Oct 2015
As the Baby Boom generation continues to age, their impact on the real estate market is going to be felt for years to come and it’s a group that some sales reps are finding can be a boon to their business, but also a group that requires some special skills.

For those 50-plus, the prospect of downsizing can create a unique situation for the professionals helping them with the move.

Juliana Tibbet, a London-based real estate agent with Sutton Group-Select Realty Inc., earned her Seniors Real Estate Specialist (SRES) designation a few years ago because she wanted to make sure she was equipped to handle any issues that might arise when seniors are buying and selling their homes.

From helping to de-cluttering prior to selling and how to sell or donate it, she thinks finding a real estate agent with a wide support network can be invaluable.

“I offer them resources for such things as packing and moving. When you’ve been in the same house for 40 years moving can be overwhelming,” Tibbet told REP.

“The important thing there is having the resources available of who can help.”

Tibbet also brings a unique skill-set to the table when it comes to helping clients let go of family heirlooms that might not fit in their new home, having been an antique dealer in a previous life.

According to Tibbet, seniors require extra personal attention and patience.

“There needs to be a lot of communication – you don’t email or text them.”

For Tibbet, having the SRES designation just makes good business sense.

“This is a service industry and we have to be able to meet the needs of our clients no matter what.”

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