Back to the future with winter marketing

by Jordan Maxwell15 Dec 2014
Agents can’t be lazy and assume there’s going to be a slowdown over the winter months, leaving opportunities up for grabs when its needed most, says a prominent agent with Keller Williams.
“It’s all about lead generating. You can’t assume that there’s going to be a slowdown just because of winter and I find a lot of agents get lazy over the winter months, for whatever reason,” Andy MacEachern tells REP. “Transactions do tend to slow down but there are still things agents can do to get deals done and generate leads. You constantly have to be looking [and pounding the pavement].”
For MacEachern, the traditional approach works best when trying to drumming new business and get new clients. Door-to-door visits and phone calls to past clients seeking referrals are just two of the ways the Keller Williams veteran stay ahead of the curve.
Unlike larger real estate brokerages who can afford the marketing and advertising dollars to attract new clients over the winter months, MacEachern runs a smaller outfit that can’t afford to spend money on flyers and newsletters that might not even be a benefit, he says.
“The more creative you try to get, the more difficult it can be, because it’s hard to keep track of how successful the campaign is when you’re sending flyers and newsletters over the holidays. Going door-to-door, talking and meeting with people is something I can quantify,” MacEachern adds.
MacEachern admits he’s had a solid year and is on pace to finish the year strong with a few deals to be closed before Christmas. He also said he has a solid outlook for the early part of 2015.
The Keller Williams agent added that he’s sold more single-family units as opposed to condos and homes in the $500,000 to $800,000 are seeing strong demands from homebuyers and investors in and around the downtown core.

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