Boutique brokerage launches, focuses on technology

by Justin da Rosa on 10 Mar 2017
The industry’s newest brokerage is the first of its kind, offering a virtual reality experience for its clients

“Virtual reality is a powerful new tool that allows buyers to feel like they are actually walking through the property and effectively permits the seller’s home to become a 24/7 open house” said broker, Michael Montgomery. 

Michael and Willemina Montgomery have launched Renzo Real Estate, a Calgary-based brokerage that aims to market its homes through virtual reality. 

When listing a home with Renzo Real Estate, the property is captured in 3D so buyers can
explore the listing from the comfort of their own homes regardless of where they may be based. 

This sort of listing will be especially helpful for overseas buyers interested in Calgary real estate – which is an area of growing interest for Chinese buyers especially, according to a recent study conducted by -- a Chinese property portal -- and Sotheby’s.

The company will use high tech 360 degree cameras, allowing agents to capture exactly what it is like to be explore the home.

“It is all about leveraging technology tools to help consumers and agents” adds Office Manager, Willemina Montgomery.

Related stories:
Census 2016: Canada's big cities home to big share of 35 million Canadians
Despite 24% rise, Calgary’s January real estate sales remain below long-term average

Post a Comment

Most Trending News

Commercial real estate marketing: where to start

Here's how to start planning a successful commercial real estate marketing plan that will boost your sales and get you familiar with popular digital marketing tactics.

Read More
Tips for real estate agent outfits

First impressions are extremely important in real estate, so why not put your best look forward? Here's what to consider.

Read More
How to stage a bathroom to impress potential buyers

Staging a bathroom can help potential buyers see themselves in that space. But here's how to really impress them!

Read More