Industry expands government relations efforts

by REP11 Aug 2017
One real estate association is deepening its efforts to advocate for the industry with the government.

The Ontario Real Estate Association has added a new government relations policy manager to its team.

“OREA is looking to strengthen our realtor voice at Queen’s Park by enhancing the Association’s real estate and housing research capabilities. Larissa’s wealth of knowledge and experience will help OREA promote the Canadian dream of home ownership,” said Matthew Thornton, OREA’s Vice President of Public Relations and Communications. 

Smit brings with her experience with Tarion as well as the Ontario Legislative Assembly.

This is the latest move by OREA to deepen its industry advocacy.

Last month, the association announced a new action plan, which focuses, in large part, on promoting the industry’s interests.

“Ontario realtors deserve strong representation at the provincial level. They deserve to know their dues are being spent wisely,” Ettore Cardarelli, OREA president, said at the time. “OREA’s board of directors has charted a new path so our members see practical benefits every single day.”

OREA has unveiled four goals for the future;
  • Figuring out who does what and keep a consistent dialogue
  • Advance and promote the interest of Ontario Realtors
  • Enhance Realtors’ access to technology and innovation
  • Elevate the Realtor brand

Going forward, OREA has promised to clarify what roles its board and members play by providing better communication. It has also committed to a smaller senior management team and making its priority about advocacy more so than education.

In terms of technology, OREA has promised a proactive approach to identifying how technology can disrupt and shape the industry.

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