Is a bad market good for business?

by Olivia D'Orazio02 Jan 2015
With interest rates set to rise and buyers increasingly concerned with the market’s supposed overvaluation, Canada’s housing sector might be in for a slow 2015, but could that change actually be good for business?
“Nothing should stay the same forever,” Jeffrey Joseph, a Realtor in Toronto, tells REP. “I’ve found the harder I work and the smarter I work, the luckier I get. That’s the main issue that has to do with the amount of business I created.”
Indeed, Joseph says agents who treat their work as a real profession will be success – even amid a hardened real estate landscape.
“Real estate agents by and large, don’t have a great reputation,” he says. “But some real estate professionals do. We have to be absolutely transparent with our clientele.”
Commenters in the REP forum agree with that sentiment, arguing those professionals stymied by part-timers and integrity-poor sales reps crowding the market might find reprieve as various market changes take shape in the new year.
“Many agents fear competition,” writes an anonymous commenter in the REP forum, “but at the end of the day a bad agent won't be in business for too long so [professional agents] shouldn't worry about them.”


  • by Merv & Natalie Edinger, RE/MAX nova 1/2/2015 2:42:54 PM

    When we as real estate agents / industry members find ourselves in a hot seller's market, the general public does not see or appreciate our value, often requesting that we reduce our commission. They simply see our work as throwing up a for sale sign & waiting for an offer to come through so why pay us? They can buy a For Sale By Owner sign at the Dollar Store & do it themselves. As the market slows, becomes more balanced or even tilts towards a buyer's market, vendors begin to realize the amount of work we as professionals put into our business, especially those of us who do it well & have lasted in this crazy business that we love for more than 20 years.

Industry news

Submit a press release


Do you do commercial deals?