Keep it simple, agents say

by Olivia D'Orazio17 Dec 2014
As American agents look to add handicap-focused search terms to their MLS, Canadian sales reps argue the change would only create a convoluted search portal, confusing buyers with unnecessarily detailed property descriptions.
“You’ve got to keep it simple for the public,” Lisa Trombetta, an associate with Sutton Group, tells REP. “Have a good write up and good pictures, but if you have too much it can get confusing.”
Trombetta points to the basement labelling options that are already available on the MLS backend for agents – basement, development, cellar, crawlspace, unfinished and walk-out, to name a few – that are already too detailed.
“The basement is totally confusing, way too many options,” she says. “The public misses out on some things.”
And that is the greatest push-back against a more detailed accessibility section on the MLS. Patrick Allingham, a salesperson with RealtyOne, says there is already an option for wheelchair accessibility, and that is often a jumping-off point for deeper searches.
“You only have a certain amount of room on two pages to list a property,” he says. “That’s what the general description is for – to describe anything that you can’t just check off.”
Michael Worna, however, says the danger is a section on handicapped features expanding to a long and very detailed list of options that can be far too confusing.
“It will narrow down people’s listing choices,” Worna says. “As long as it’s not about 300 different options, for the handicapped version, p
“People look for [handicapped options] and sometimes they can’t find it on the public sites,” Worna says. “[But] I would leave that stuff up to the real estate agent [to include] in the comments. For the people using it… less is more.”

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