The future of real estate buying: Virtual reality

by Justin da Rosa07 Dec 2016
Beyond Reality claims “virtual reality is the future for real estate marketing” and has put its money where its mouth is.

The company has launched an interactive platform for agents and buyers that allows them to explore pre-build properties in virtual reality called Beyond Builder.

Using a VR headset, potential buyers can peruse a virtual mock-up of their future home from anywhere. They can “walk” around the entire home and fiddle with furniture and layouts.

Even paint options can be changed and amenities explored.

Users can print screenshots of their virtual future home and share those images on social media.

“There are obviously competitors in this space but what we’re doing is focusing on the experience; people are able to interact with the space, we’ll throw in a couple mini games, we have a couple sales touch points the (agent) can use to keep that conversation going with the prospect,” Garlon Yau, co-founder of Beyond Reality, told REP. “We’ve created an interface that the sales person can also use to control and bring the person through the space as if they’re doing a walkthrough of the (physical property).”

Developers supply the company with their CAD (computer-aided design) files and Beyond Reality turns them into a fully interactive, 360 degree rendering.

The end result is a sales tool that provides a modern spin on the traditional floorplan model.

To see the platform in action, check out the video below.



  • by Mark Ranger - RE/MAX Kelowna 12/7/2016 2:57:38 PM

    Sure why not? Let’s remove ourselves even more from meeting face to face with our clients. Of course it's interesting technology for clients out of country but is that where it will stop. Did online signing services stop at only where it was the only way to be able to obtain a signature? How many fax offers instead of presenting them in person.

    More than 70% of communication is nonverbal people. You are in the communication business. How else can you broker a deal between parties?

    But hell sure... why not continue to commoditize and devalue our services through such insulating services?

  • by Tania Kalecheff . REMAX Action (Westmount) 12/12/2016 9:40:08 PM

    I dont see how anyone in their right mind would base their purchase on this platform. This is like a video game. Buying a home is a big investment for most people. There is more to it than changing paint colors and furniture.

  • by e.harold 12/14/2016 10:54:23 AM

    absolutely absurd - buy a house from a Machine !! what's our fee structure ?? $$ per hour of comp uses?? wacko - lazy dollar greedy people will love it Yah

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