The industry continues to get with the times with another brokerage entering the VR game.
“We realize that virtual reality is not simply a trend, and we are committed to integrating new technologies into our network that help improve the home buying and selling experience,” said Anthony Hitt, CEO of Engel & Völkers North America. “This not only supports our domestic business, but adds great value as a truly global real estate network. International buyers can experience 3D listings on a much broader scale, saving time and targeting their focus as they look to purchase homes in North America.”
The boutique brokerage plans to equip each of its offices with VR kits, which include Google glasses, immoviewer virtual reality cameras, and information webinars and marketing tools.
“We are thrilled to be partnering with Engel & Völkers North America to deliver virtual reality technology to its license partners and advisors,” said Ralf von Grafenstein, CEO of immoviewer. “We have seen incredible results for real estate professionals, including quicker turnaround times during the home buying process, a decrease in the amount of time sellers need to vacate their properties and more flexibility for homebuyers to view multiple homes. Virtual reality is quickly becoming an industry standard in real estate and companies that don’t embrace this technology will quickly fall behind the pack.”
VR has become increasingly more common in the real estate game, with brokerages realizing the potential to allow potential buyers from across the world to explore homes in virtual reality.
A recent study by the National Association of Realtors found ¾ of homebuyers find virtual tours useful; the study also found 70% of agents said potential buyers expect virtual tours to be offered as part of the home search experience.
“We have recently integrated immoviewer-powered virtual reality listings to enhance our client offerings,” said Paul Benson, license partner at Engel & Völkers Park City. “The camera itself is compact and can be used with or without a professional videographer because of its ease-of-use, and we love the unique ability to give guided 3D tours to clients anywhere in the world. It’s this type of support we receive from Engel & Völkers that keeps us at the forefront in our markets.”
Boutique brokerage launches, focuses on technology
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