“Simply having a page or account on each isn’t enough. Agents need to be active and consistent about posting,” RISMedia stated. “The reality is that a Facebook page with three entries from 2015 could actually do more damage to your business than no page at all.”
To help with this aspect, drafting plans for the short and long terms should take priority. “It’s easy to get overwhelmed at first and lose momentum over time. Creating a plan helps you stay focused and organized about your social media marketing efforts so you don’t get sidetracked, give up or burn out.”
Sensible Use of Resources
Rather than having every egg in every basket, an agent’s resources would be more effective if these are focused on the social media that best fits his/her business objectives.
“Every social media network reaches a distinct demographic and is suited to different types of content,” RISMedia said. “It’s better to excel at marketing on the networks that align with your goals than to be mediocre at them all.”
Also, it’s crucial to take into account the best way to use each site. “You can’t share the same content in the same way across every network and be successful.”
“When posting, follow the 80/20 rule, meaning that 80 percent of your posts should be on topics of interest and 20 percent should relate to your business and listings. People are not on social media to be sold to, and being overtly promotional can hurt your brand. Social media marketing is not the place to hit people over the head with advertising.”
This mirrors the insights of Forbes contributor Jimmy Rohampton, who earlier this year wrote that social media in 2017 is less about public announcements and more about targeted communication.
“Over-the-top (OTT) messaging and SMS messaging are millennials’ preferred form of communication. Sixty-two percent of millennials are more loyal to brands that engage them via those channels and an estimated two billion users will be messaging through OTT apps by 2018. Why is this so? Millennials want the personal touch, transparency and collaboration that the one-on-one communication allows,” Rohampton explained.
More tips can be found here
The constantly evolving landscape of social media means that real estate professionals need to remain on their toes if they wish to leverage the enormous power of these platforms. In a recent post, industry blog RISMedia offers effective social media tips that agents should consider.