What’s in a (domain) name

by Jamie Henry02 Oct 2014
CREA members will soon have a leg-up on other real estate agents, with the Oct. 23 launch of the .realtor top-level domain.

Like its U.S. counterpart, the Canadian Real Estate Association will begin offering its members, as well as the association’s partnering boards and provincial associations, the exclusive use of a .realtor domain.

The National Association of Realtors (NAR) in the U.S. began lobbying the Internet Corporation for Assigned Names and Numbers, which co-ordinates global Internet domains and IP address, for the domain some eight years ago. CREA will act as NAR’s exclusive marketing partner and will administer the domain to Canadian Realtors.

“We are excited to offer this new and unique branding opportunity to our members,” CREA president Beth Crosbie said in a press release. “A .realtor domain communicates the positive attributes of trust, professionalism and community that consumers associate with the Realtor name.”

In that release, CREA referred to the fact that the majority of homebuyers start their property search online. The association hopes the domain will help its 111,000 members stand out from other real estate professionals and become synonymous with the Realtor brand that Canadian homebuyers and sellers have come to recognize.

To help jump-start the use of the domain, CREA will provide a free one-year license to the first 10,000 members who register for the .realtor domain.

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