Online real estate marketplace Zillow has announced the formation of a new data-sharing deal with RE/MAX Ultimate Realty Inc. in Toronto, the 4th major firm in its catalogue of Canadian allies.
Zillow’s associates comprise more than 30,000 home listings in Canada, and these will now be accessible to the portal’s roughly 186 million average monthly users across the continent.
“RE/MAX Ultimate Realty is a forward-thinking, well-respected brokerage, and we are thrilled to drive exposure for their listings to Zillow's massive audience of home shoppers,” Zillow Group chief industry development officer Errol Samuelson said.
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“We have a reputation of always staying focused on embracing technology that will assist our agent business partners and clients,” RE/MAX Ultimate Realty Inc. owner and broker of record Tim Syrianos noted. “We are confident that partnering with Zillow will be an asset to our team and will only enhance the client experience.”
The cementing of the alliance followed Zillow’s acquisition of Mortgage Lenders of America in early August. Offering mortgages will “streamline the process for people who buy a Zillow-owned home,” Zillow president of media and marketplaces Greg Schwartz stated.