With 428 sales, Ken Yeung was Century 21’s top worldwide producer last year.
The Century 21 Leading Edge Realty sales agent—who was honoured at the company’s One21 Experience in Orlando last month—received the honour for a second year in a row.
One of the reasons Yeung was able to attain such an impressive volume of units sold last year is because his clientele is overwhelmingly comprised of real estate investors. Not only do they buy real estate more frequently, they have a propensity to work with the same agent over and over again.
“I work with lots of investors and they like investing in condos,” said Yeung. “Usually, I try to know what they need and then I help them purchase condos for investments. I do most of my sales in downtown Toronto.
“End users might just buy one property for maybe a few years, or even longer like 10 years, but an investor will buy more properties often. Maybe they buy one now or maybe one next year, so they will do more business and trade more in the real estate market.”
Yeung has been working with investors for about a decade of his 16-year career, and despite a recent study revealing that 44% of condo investors in Toronto are cash flow negative, he says it’s important for them to understand why the investments are still worthwhile.
“While they may have negative cash flows on the rental side, their appreciation is still very high,” said Yeung. In Toronto, appreciation does very well.”
Yeung is dedicated to his craft, putting in 50-hour weeks and marketing properties intelligently. In combination with good old fashion prospecting, it’s no wonder he’s Century 21’s top worldwide producer.
“With selling real estate today, social media plays a very important part,” he said. “With a lot of my past clients, and even my new clients, I use social media to promote a condo or if some new project is very important. I also prospect anybody I see. Real estate is always a good long-term investment when you compare it to other things. Real estate has been very steady in the Toronto market for the last 10 to 15 years.”