Hari Minhas is taking a residential approach to promoting commercial real estate, and it’s a move that’s certainly making waves in the industry. As the director of marketing and market intelligence for Colliers International, Minhas built an in-house project marketing team, the first of its kind, to aid the company in marketing its commercial listings in the best ways possible.
“How can we separate ourselves from what’s across the street?” he asks. “All the commercial brochures were typically the same – they were boring – so we’re trying to highlight why these opportunities are great for the clients we’re targeting. So if it’s a tech company, we’re highlighting the features that appeal to them.”
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