Joe Varing
Abbotsford, BC
Joe Varing sells dirt. The hyperspecialized British Columbia-based real estate agent makes a living selling development land packages – that is, dirt. And dirt, it turns out, is in very high demand. So far this year, Varing sold more than 30 acres to a developer who is planning to build some 250 detached and multi-unit properties. He also launched the brand’s latest ad campaign – you guessed it: We sell dirt.