Robert Golfi
Hamilton, ON

A successful team leader is constantly looking for ways to give his agents an edge. For Rob Golfi, whose RE/MAX ream closed 460 deals last year, that includes finding and connecting with the top REALTORs in North America. “If I find somebody that I think is doing a lot of transaction ends,” says Golfi, “I will follow them and find out what they’re doing.” Golfi belongs to a number of “mastermind” groups, who meet monthly to share winning strategies, and lives by the TBF (tapes, books and functions) philosophy. “It’s the only way. You have to stay ahead of the curve.” 

Golfi says that some of the best strategies he has implemented were imported from the US, where he travels multiple times a year to meet with industry leaders. “They seem to be more ahead of the trends than Canadian realtors,” he says. One tactic brought back from south of the border has been the team’s combined use of branded and unbranded websites to better generate and gauge client interest, which has resulted in a wealth of fresh leads.

“The market’s moving so fast, and technology is moving so fast, but we’re always on top of it.”