Jessica Yates, Century 21 United Realty

Peterborough’s market is a competitive one, both for buyers and realtors, so agents like Jessica Yates have to continually differentiate themselves. “Staying on top of things, being Innovative and giving great customer service is key,” Yates says. “Most of my business is referral based so it is important that I keep everyone happy.”

Competition keeps elite agents on their toes, but it can also erode trust between agents and inspire those desperate for business to nab clients any way they can. “Lots of people are offering different incentives to try to bring in clients, but that doesn't necessarily mean they're also going to get great service,” says Yates. “Trying to educate the public while not putting down other business models can be tough, but it’s important for realtors to respect each other in their marketplaces.”