While many Ontario realtors were wondering where the next sale would come from in 2018, Windsor’s Joe Conlon parlayed his expertise and experience into a remarkable year, placing in the top 1% of all Royal LePage agents and leading one of the company’s top performing teams.

Conlon says agents looking to differentiate themselves in 2019 can’t only be salespeople. They have to be educators, too. “Properly educating your buyers and sellers is very important, and I find other agents have difficulty in showing clients why we as agents matter and how we can provide a ton of value,” he says. “This value is only added when agents can properly educate their clients.”

Conlon says a side benefit of that education process is the strength of the resulting relationships that have been built. “We treat our clients like a best friend or family member. Our phones are available to them 24/7 and I encourage them to text me like they would any friend.”