Rushdi Rauf, Century 21 Innovative Realty

As both an investor and an agent, Rushdi Rauf is aware that to stand out one must walk the walk if he’s going to talk the talk. Utilizing the tagline “speak to two Realtors and then to me”, Rauf has made his name by directly taking on the competition and encouraging the market to compare and savour the difference.

“Almost half of Toronto real estate agents do two or fewer transactions annually,” Rauf says, adding that their frequent desperation can wind up posing a threat to agents like himself who operate with integrity and consistently over-deliver for their clients.