Serge Normand, Century 21 Nord-Sud

Realtors in Quebec are dealing with levels of demand they’ve never seen before. At times like these, experienced agents like Serge Normand are increasingly turned to by consumers looking for direction, especially sellers who may not know what their homes are worth in a wild market.

“The value of a property in the eyes of sellers is an emotional issue,” says Normand. “I always have good comparatives to prove the real value. I also explain the four factors where clients have control: price, the time the buyers want to sell by, marketing and the product. They have to understand the price is the main factor for buyers to be interested in the property.”

Normand, a 34-year veteran of the industry, has been a fixture in Century 21’s top ten for units sold since 2000.